Alice Marie Yancey, the inspiration for Grocery Hop.

Our story

Our personal experience of caring for a loved one inspired our decision to start Grocery Hop.  In 2013 we lost our beloved Mom, the matriarch of our large family.  Her love of family and community was apparent by all that knew her, always giving and caring for those in need.  Her battle with Alzheimer’s/dementia led to her limited ability to fulfill her own basic needs.  Being the close family we are, we worked together to ensure she was taken care of, just as she would have done for any of us.
OUR TEAM

Theodore, Danielle Yancey, and their four children, are residents of the Madison area.  As co-owners of IBU, LLC (Inspired by Us), Theodore and Danielle have embraced their entrepreneurial spirit with the launch of their first business under the IBU, LLC umbrella, Ethnotes (an ethnic & cultural greeting card company) in 2004.  

THEODORE YANCEY

Theo is a long-time resident of the Madison area, having grown up on Madison's west side.  Theo also has many years experience working in the business sector in banking, retirement planning, insurance, and information technology.  
DANIELLE YANCEY

Danielle Yancey has worked in public service for more than ten years focusing on programs that promote social justice, education access, and equal opportunity.  Danielle is from the Menominee tribal community in Wisconsin, and currently resides in the Madison area.